電視廣告宣傳片結構剖析 FXPHD – MOG214 The Anatomy of a Promo

This course looks at the Anatomy of the TV Promo and covers approaches to Directing, Editing, Scripting, as well as Art Direction and creating Graphical and Motion collateral for several live action promos. We break open the formulas and techniques for promos, and we take a look at several global campaign promos Mark has directed, scripted and cut for the BBC, and for the BBC’s Australasian market, where he is based.During the course we will give out material to cut your own promo. Additionally, the second half of the course looks at scripting, boarding and shooting a Zombie promo. We will also give out this footage for you to cut your own promo for a 60 second ‘Zombiefest’ promo. The material will means we’ll cover techniques across the board in Premiere and After Effects, and Final Cut.